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Liz Whitman

new york, ny
chief marketing officer, The red door by elizabeth arden (formerly manicube) & president the red door at work (formerly manicube)


Connect with liz:

LinkedIn  |  Twitter


WHY XFACTOR?

Because I believe there are women who have the gumption to think rebelliously big and the thoughtful, measured approach needed to get shit done while juggling a million balls (both crystal and rubber)


2

Companies Founded

100+

VC Pitches Done

35-100

Employees

$8M

Total $ of Venture
Capital Raised


Areas of Interest for Investing
E-commerce, consumer tech, B2B, media & entertainment, fitness, food, lifestyle, wellness
 
Advice for XX Entrepreneurs
Run at what scares you most about your own business and do it early; people who go to work because they are passionate about what they’re doing will stay with you forever; identify the crystal balls and don’t drop them


Liz is currently Chief Marketing Officer of The Red Door by Elizabeth Arden and President of The Red Door At Work, overseeing the Marketing, Sales, Technology and Retail functions for the company. The Red Door is the leading national Salon & Spa brand. Originally founded over 105 years ago by the preeminent female entrepreneur, Elizabeth Arden, The Red Door Salon & Spa currently operates 28 national brick and mortar locations. As President of The Red Door At Work, Liz oversees the B2B channel of the company, making The Red Door the first omni-channel beauty services company.

Liz co-founded Manicube, a mobile beauty services company serving the corporate market, in July 2012. Delivering 15-minute manicures to working professionals at their office, Manicube was the first in-office service focused on making working women’s lives easier. Liz scaled Manicube to serving over 300 corporate clients, including Fortune 100 businesses across New York, Boston, Chicago and San Francisco. Manicube was acquired by The Red Door by Elizabeth Arden in November 2015, and re-branded to The Red Door at Work.

Prior to founding Manicube, Liz headed up Marketing at BeautyBar.com, a prestige beauty e-commerce site owned by Quidsi and acquired by Amazon.com, where she handled all strategic partnerships, customer acquisition and customer engagement initiatives. She launched the Sample Society subscription product in partnership with Allure magazine. Previously, Liz worked in financial services as a Senior Marketing Manager at American Express where she had P&L responsibility for the co-branded Delta Air Lines card portfolio. Prior to Amex, Liz was the Founder & CEO of Lewis Albert LLC, a women’s designer fashion brand based in New York.

Liz holds an AB Degree from Harvard College and an MBA from Harvard Business School