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Aihui Ong

San Francisco,CA
Founder and CEO, EdgiLife / Love With Food

Connect with Aihui:

LinkedIn  |  Twitter  |  Blog | Instagram


Why XFactor?

“I feel your pain. I've been in your shoes and I want to change the ratio.

Having all partners being entrepreneurs before, I believe we can change the ratio with our collective experience and connections!”


Companies Founded


VC Pitches Done


Total $ Venture Capital Raised



Areas of Interest for Investing
CPG, B2B software, Ecommerce and helping solo founders
Advice for XX Entrepreneurs
Everyday will feel like it's raining shit with a chance of sunshine. Make sure to celebrate no matter how big or small the sunshine is!

Aihui (pronounced i-we) can share with you all the adventures of being a solo-founder.

Most recently, Aihui was the Founder & CEO of EdgiLife (now called SnackNation Insights). She built a pioneering platform that helped CPG companies rapidly perform A/B test on their products, concepts, messaging by leveraging a large nationwide health and wellness community called, one of the nation’s fastest-growing snack subscription business. She built the B2B2C company from the ground up, from writing the initial software on Ruby on Rails to growing sales from zero to multi-million dollar in revenues to raising millions in venture capital since its founding in 2012. EdgiLife was named one of the fastest-growing companies by Inc 5000 and one of the top 50 fastest-growing women-led companies in America. EdgiLife and LoveWithFood were acquired by SnackNation in 2018.

Aihui is an active speaker at tech conferences globally and has been interviewed by Inc, CNBC, Today Show, Fast Company, TechCrunch, and others. She's currently the SVP of Technology at SnackNation Insights.

Aihui holds a BSc. in Computer Science from the National University of Singapore and a MBA from Warwick Business School.